To download an e-version click here or for more information contact your local sales representative. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users. Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights.
The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga.
The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.
Suitable for modules and courses on social media marketing. Read more Allow this favorite library to be seen by others Keep this favorite library private. Save Cancel. Find a copy in the library Finding libraries that hold this item This book is not available as a print inspection copy. Reviews Editorial reviews. Publisher Synopsis This is a delightful, practical book and a great addition to the marketer's toolbox.
User-contributed reviews Add a review and share your thoughts with other readers. Be the first. Add a review and share your thoughts with other readers. Tags Add tags for "Social media marketing". Similar Items Related Subjects: 4 Internet marketing. Internet advertising. Online social networks. Social media. All rights reserved. Please sign in to WorldCat Don't have an account? Remember me on this computer. Cancel Forgot your password? Internet marketing.
View all subjects. Similar Items. The Social Media Environment; Chapter 2. Social Consumers; Chapter 3. Social Community; Chapter 7. Social Publishing; Chapter 8. Social Entertainment; Chapter 9.
Tuten and Michael R. Solomon Managing Social Media Marketing in the Organization Back to Episodes. June 27th, E Share Embed Recast Subscribe.
Episode Notes. Tuten, Michael R. In brief, social media is becoming prevalent as a marketing platform to the extent that Tuten and Solomon considered it a fifth P together with the conventional 4Ps of the marketing mix. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications March 16 Solomon, Social Media Marketing, Article Information Social media itself is a catchall term for sites that may provide radically different social actions.
Web 2. Tuten and Michael R Solomon. Article Information.. This is very important as marketers base decisions on what they know about their Skip to main content.
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